Experience builds loyalty.
Loyalty drives results.
I own both.
Leadership in sales, retail and B2B –
for a defined period, with full accountability
Interim management, projects
& consultancy for customer-facing businesses: retail, consumer goods and
boutique hospitality
About me
When a key position is vacant, a division needs realigning or a new market has to be built, I take responsibility for it: for a defined period, in line management, with a clear objective.
I learned retail on the shop floor, not at a desk. What works in a store and what does not, I saw long before I took responsibility for entire markets. That perspective has stayed with me.
Over more than 20 years I led sales and retail organisations for Kaufhof, Nike, VF Corporation, Benetton and ESCADA across up to eight European markets, covering own stores, outlets, franchise and wholesale. I built structures where there were none, restructured store networks and led teams through change. In my last corporate role I reported directly to the CEO.
I then spent eight years building and running my own boutique guesthouse in Portugal. There, experience and results were the same thing: every guest decided the next morning whether the work had paid off, and at the end of the month the result was my own. That is where my view of retail and hospitality comes from.
Today I work from Frankfurt as an interim manager, on projects and as a consultant, across the DACH region and Europe.
20+ Years of experience
In sales, retail and B2B, across up to eight European markets, with international brands and in my own business.
Track record
Kaufhof · Nike · VF Corporation · United Colors of Benetton · ESCADA · EMCASA Boutique Guesthouse
Areas of focus
Sales management · Retail management · Wholesale & key account management · CRM and customer loyalty · Store network and expansion · KPI and performance management · Transformation and change · Team building and leadership
Where I step in
Bridging a vacancy
A key role in sales or retail opens up at short notice. I protect results, teams and customer relationships until a successor is in place.
Realignment
The network, the channels or the organisation no longer fit the market. I restructure them: clear roles, binding standards, reliable steering through KPIs.
Market entry and build-up
A new market or channel needs to be established. I build the structures, teams and processes, from role profiles to operating standards.
How I work
Structure before activity
Clarity on responsibilities, expectations and numbers first. Then pace.
Customer first
I come from retail. I look at sales and B2B from the perspective of those who ultimately buy.
Built to hand over
What I build lasts beyond the assignment: documented, anchored in the team, independent of me.
Ways of working together
Interim Management
Leadership for a defined period with full accountability, operating in line management.
Projects
A clearly scoped initiative with a defined goal and end date, such as restructuring a store network or introducing retail and KPI standards.
Consultancy
Analysis and sparring for management and leadership teams, one-off or ongoing.
Let's talk
Facing a vacancy, a realignment or a market entry? Write me a few lines about the situation and we will find out whether I am the right fit.